Who are the audience for each of the channels for the chosen genre?
CBBC is for primary school children aged 6-12 years. They want to give there audience multi-platform content which is innovative, challenging and infectious as well as reflecting their lives.
Cbeebies is for both boys and girls aged 0-6 years. This is a diverse and complex audience: 2 & 3 year olds are very different to 5 & 6 year olds. They are aware of the fact that the Cbeebies audience does not automatically migrae up to CBBC and they think there is an oppurtunity to develop ingenious ideas that would help them make the transition.
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